RiseGuide turns mindless scrolling into growth scrolling
A self-improvement app with 1M downloads and 400,000 monthly active users, RiseGuide helps you replace doomscrolling with structured micro-learning backed by real expert insights — so you can become a better version of yourself.
Why we created RiseGuide
In 2020 “doomscrolling”became one of the Oxford English Dictionary’s words of the year. Post-pandemic digital fatigue had everyone exhausted — and despite 53% of Americans wanting to reduce their phone time, only 10–12% successfully stick to strict app usage limits.
Four years later, in 2024, Oleksandr Matsiuk founded RiseGuide to turn the world’s most addictive devices into a tool for learning and growth. He believes you can’t restrict your way out of digital addiction — the only real solution is strategic substitution: replacing mindless scrolling with a “smart” scrolling experience that redirects the same dopamine loop toward learning and self-growth.
That idea shaped RiseGuide: an alternative to passive consumption, with thousands of hours of expert knowledge distilled into short, mobile-friendly lessons that are easy to learn and apply — helping you improve your mind, communication, and discipline.
Why expert knowledge
We believe that human experience is the greatest source of knowledge. Nothing can replicate or substitute it. Learning from the successes — and the failures — of others gives us unlimited opportunities for growth.
I was always fascinated by biographies of remarkable people — how they explained their path, what made them successful. I wanted to aggregate that knowledge and make it accessible. That’s what RiseGuide is: unrealized potential is the world’s greatest tragedy, and we’re here to change that.Oleksandr Matsiuk· Founder & CEO, RiseGuide
Meet Oleksandr Matsiuk
Oleksandr Matsiuk is a Ukrainian entrepreneur based in Warsaw with a track record in venture capital, product development, and growth.
He holds a Master’s in Strategy and International Management from the University of St. Gallen and a Bachelor’s in International Business from Taras Shevchenko National University of Kyiv.
Previously, as Head of Growth at SKELAR, he analyzed 5,000+ startups and launched several zero-to-one projects. He went on to co-found Trible, a platform for creators, where he led product strategy and operations from inception to a successful exit and acquisition.
Oleksandr was raised in a culture of high expectations, and developed a philosophy of “maximums” — always aiming to turn potential into action. That mindset, combined with hands-on experience across startups, VC, and product scaling, shaped his vision for RiseGuide.
Connect on LinkedInRiseGuide history
From a single observation about modern attention — to a self-improvement movement.
Doomscrolling enters the dictionary
The Oxford English Dictionary names doomscrolling a word of the year. Post-pandemic digital fatigue reaches its peak.
RiseGuide comes to the rescue
Oleksandr Matsiuk launches RiseGuide with a clear mission: turn mindless scrolling into expert-led growth scrolling.
SEEK release
RiseGuide launches SEEK — a closed-loop search engine powered by verified expert knowledge, processing 10,000+ searches per day.
400K monthly active users
RiseGuide hits 400,000 MAU with 1,000,000 total downloads and a 4.6/5 rating across stores.
Doomscrolling becomes an archaism
Smartphones are no longer a source of regret but a catalyst for untapped potential.
How RiseGuide helps you learn
Four building blocks that make learning stick.
More about RiseGuide
Deep dives from our team on building expert-led learning for the scroll era.
Why We Built a Search Engine That Relies on Expert Knowledge
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RiseGuide vs MasterClass vs Mindvalley: Which Self-Improvement App Actually Helps You Change?
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