How to write an elevator pitch
Expert sources (3)
- 1
Carmine Gallo: Three Secrets All Inspiring Messages Share
Carmine GalloCommunication coach - 2
Think Faster, Talk Smarter with Matt Abrahams
Matt AbrahamsCommunication expert - 3
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Simon SinekLeadership Expert
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Summary
Writing an effective elevator pitch means a clear, concise message of about 140 characters that leads with the big picture. Use a simple four-sentence structure and answer the one question your audience cares about by making the benefit, and why they should care, obvious.
A good elevator pitch is clear, concise, and easy to grasp. Carmine Gallo suggests describing your idea in about 140 characters or less and leading with the big picture before any details 1. Matt Abrahams offers a simple structure you can build on in the moment, four sentence starters: 'what if you could...', 'so that...', 'for example...', and 'that's not all...' 2. Whatever structure you use, answer the one question your audience actually cares about, why this matters to them, by making the benefit obvious.
Use a 140-character headline that clearly states what you provide and why it matters, then back it up with a concrete benefit you can explain in one sentence.